Eyes on Floyd is lovingly created for the romantic in all of us.
Born and raised in Paris, I attended a design fashion school in London and after graduating moved to Melbourne, Australia for love.
As a child, a career in fashion seemed to be my destiny. My great grandmother was a leading stylist in France back in the day. She was best known for her beautiful crochet Dresses, vests and hats. Many of these dresses were passed down to me and have been a great source of inspiration for my label.
As a little girl, I would spend my time drawing collections of dresses and would give them to her mum as gifts.
I've spent the past ten years working as a designer and buyer for large Australian retailers. Travelling around the world spotting European catwalk trends and delivering them into the hands of Australian women.
So, who is Floyd?
I’ve always dreamt of having my own label that offered all the styles I love to wear. And since my first baby boy Floyd came along, (who I can never take my eyes off even for a moment!) I decided to take a chance and live my dream of starting my own label. Eyes on Floyd was born in 2017, and is a tribute to my dear Floyd whose gentle, loving, cheeky nature inspires me daily.
Designed and made with love for the woman who loves relaxed feminine pieces, romantic, boho chic, with a touch of France. I love using lace, broderie anglaise, embroidery, crochet and the range is like my favourite wardrobe brought to life.
I hope you love eyesonfloyd as much as we do. Please tag your fabulous pics #eyesonfloyd so we can share the love!