* Eyes on Floyd is lovingly created for the romantic in all of us *

Born and raised in Paris, Wendy graduated with Honours from the prestigious Ravensbourne college of design and digital media, London following completion of her Baccaloreat of Economie in Paris. 

Wendy then moved to Melbourne, for love, and has spent the past ten years working as a designer and buyer for multiple, large Australian fashion retailers.

A key part of her role was travelling around the world spotting European catwalk trends and delivering them into the hands of Australian women. This experience has been leveraged into developing the Eyes on Floyd label.

A career in fashion has always been Wendy’s destiny. Her great grandmother was a leading stylist in France and was best known for her beautiful crochet dresses, vests and hats. Many of these dresses were passed down to Wendy and have been a great source of inspiration label.

As a little girl, Wendy would spend her time drawing collections of dresses and would give them to her mum as gifts.

Today, Wendy designs and imports Clothes and Accessories for the woman who loves relaxed, romantic, feminine pieces with a dash of boho chic and a touch of France. The range is like her favourite wardrobe brought to life.


So, who is Floyd?

I’ve always dreamt of having my own label that offered all the styles I love to wear. And since my first baby boy Floyd came along, (who I can never take my eyes off even for a moment!) I decided to take a chance and live my dream of starting my own label. Eyes on Floyd was born in 2017, and is a tribute to my dear Floyd whose gentle, loving, cheeky nature inspires me daily. 

Designed, sourced and made with love for the woman  who loves relaxed feminine pieces, romantic, boho chic, with a touch of France. I love using lace, broderie anglaise, embroidery, crochet and the range is like my favourite wardrobe brought to life.   

I hope you love eyesonfloyd as much as we do. Please tag your fabulous pics  #eyesonfloyd so we can share the love!